"It will be a bitter pill for people to swallow--the idea of having less so that big business can have more. Nothing that this nation or any other nation has done in modern history compares with the selling job that must be done to make people accept the new reality."
Business Week editorial October 12, 1974:
The “new reality” spoken of above was old capitalist private profit-public loss economics. It only seemed new to those raised in a time that averted total systemic collapse under what is now being called “unbridled capitalism”, by those who still seem to think a terminal threatening pandemic can be treated with band aids, aspirin and cough syrup. Getting people to believe that is part of the selling job that seems to have succeeded among consumers still under the total control of corporate mind management. Their numbers are shrinking.
The improvement in the lives of workers who became a middle class by receiving credit cards and other debt tools with which to consume all it produced and more, lasted from the end of the second world war to the 1970s. It was preceded by that devastating event that destroyed much of Europe, the Pacific and points between, leaving America untouched militarily and unchallenged economically. Prior to that war, the “New Deal”, a social democratic policy to help capitalism survive the Great Depression, created job programs that helped a crippled society. But it did not become healthy again until that war and its forced production of greater military might and full employment. Only the military budget has grown bigger, and more dangerous to humanity since then, while the employment tank is anything but full and moving dangerously close to empty.
One generation of workers in the developed western world became middle class, but only at the expense of many of its own and even more of a third world population that may have suffered more than in its colonial past as profits sucked from its resources enabled the rich western minority to have some of its excess trickle down to this relatively privileged working class. Those privileges have been slowly stripped away since the time of that opening quote, with wages, pensions and jobs themselves all declining for a global as well as American majority. Meanwhile, wealth has increased scandalously for minority upper classes that also span the globe in what the high priests, rabbis and mullahs of corporate capital call a “new” economy. And they are echoed by their fundamentalist parishioners still under the sway of the “selling job”, but this is a very old economy dating back to at least the 19th century, and possibly going back even further in its roots to biblical times. Whenever it started, it’s time to bring it to an end, before all of us suffer that fate.
Making life better for some at the expense of most is what’s wrong with a profit and loss market system controlled privately by capitalists. Any maintenance of that system under the guise of making things better in the short term while continued social disintegration is assured for the long term will keep humanity on the path to failure. Evidence is overwhelming that even positive reforms undertaken without connection to a program for total transformation of the system will only make our problems worse. Much worse.
As one among countless examples, the attempt to fight carbon pollution by putting profit and loss economics in further control of carbon production is truly putting not only the fox but the wolf, the hyena, and as many other predators imaginable in charge of the hen house. Just as dangerous in a time when we should be drastically reducing - as a prelude to ending - our reliance on fossil fuel is the deadly fracking technique said to soon make the USA the biggest producer of fossil fuel in the world. Such measures will bring increasing stress to an environment already threatening humanity’s future. Even the 1% would ultimately suffer, though seemingly so far in the future that their professional class servants can disregard such beyond-our-lifetime problems and continue supporting existential live-in-the moment crackpot consumerism.
Of course these things and more will produce jobs and profits, but so does war, poverty, disease, famine and plague. That’s what’s wrong with a system that always profits some for doing just about anything, including killing people.
It isn’t necessary to have evil, greedy monsters in control of institutions that serve such a system. The nicest people who do their jobs with the highest intentions are part of the problem. The system in which they/we carry out our assignments needs to be confronted and transformed.
If a devastating earthquake were to strike the San Francisco Bay Area and kill thousands while destroying most of that city and its surrounding communities, great profits would be created for private firms collecting the dead, helping the wounded, cleaning up the debris and rebuilding the area. They would not be bad people and most might well do their jobs with the highest ideals. The humanitarian owners of a business which pays its employees well and gives them wonderful benefits will still have to lay them off if business is bad, since that is the nature of the system. And if that business is producing band-aids, the less people bleed the worse it will be for those wonderful employers and their workers. Auto collisions? Wreckage? Broken bodies? All are part of the economy of profits for some, at obvious loss to others. That is why we call it a “gross” domestic product; in essence, it is truly gross.
Creation of and cures for disease both create profits. Fighting wars and struggling for peace are profitable ventures, especially for those not doing the fighting or struggling but merely producing weapons, banners, programs, battles and counter battles. Nothing, absolutely nothing, is produced or distributed unless it creates a private profit. And that works very well, for some, but always at a loss to far more. That does not happen simply because one corporation is run by greedier people than another; it happens because private profit making corporations are the rule, the norm and the only reality. Until they are replaced by democratically owned and operated businesses which are run on behalf of the greater good for the general population, the system will continue to get worse.
Whether dubbed local, state, municipal or global policies, all adhering to profit and loss capitalism are parts of a system that is ravaging the earth and a majority of its people while making a small group wealthier beyond the dreams of even those who still remain under the sway of the selling job. The number of global billionaires increases as global poverty skyrockets, and this is duplicated in essence if not in numbers in the western nations formerly rewarding their workers and now reducing them to a growing class of working poor people.
Replacing villains with nicer people won’t do much good if the system they maintain continues to produce and distribute the wealth of life only on the basis of creating a private profit for some, since that will always mean a public loss for most others. And as is increasingly clear to anyone who will look beyond the short attention span selling job of consciousness controllers to the actual reality, the loss is being shared by larger and larger groups as the profits accrue to ever-smaller numbers. We need to turn that around, totally, and not just in parts. Many small reforms can lead to a social transformation, but only if they are understood as, and undertaken for, that larger task. We need a public-profit selling job to counter the propaganda campaign that continues telling us making a few people rich is a great way to advance humanity. Yeah, right.